Part of the Brownes “use by date” campaign.BROWNES Dairy is in the spotlight after its advertising campaign hit lounge rooms across the State last Sunday.
Featuring WA dairy farmers, the ad campaign launched the company’s new yoghurt range.
But more importantly, Brownes is calling for a ‘use-by-date’ on all imported yoghurt products.
Brownes Dairy managing director Ben Purcell said it was a very real problem that the company was trying to address.
“Every year, millions of litres of milk is imported into WA in the form of yoghurt,” Mr Purcell said.
“When you stop and assess the impact, there’s a tremendous toll on the local industry that affects our farmers and ultimately the dairy industry as a whole.
“Our local industry is more than capable of meeting the demand.
“That’s why we’re saying, enough.
“November 3 is the use-by date for imported milk.”
He said at the moment the general public didn’t realise WA was importing so much yoghurt from the Eastern States.
“We hope these ads are just the start of a movement for Western Australians to buy WA-grown produce,” Mr Purcell said.
“And it’s not just about yoghurt, it is the same for honey or meat or vegetables.
“Most of the time the locally produced stuff is better, so why wouldn’t you buy it.”
By November 3 he was hoping all Western Australians would stop buying imported yoghurt.
“Until then we are calling for everyone to bring in their empty Eastern States yoghurt containers and we will swap them for WA yoghurt,” Mr Purcell said.
“Then on November 4 I will be driving all the empty containers across to Victoria to send a signal that it is just not acceptable.
“This is the start of a movement and is good for WA as a whole.”
Metricup dairy farmer Robert Poole, who was involved in the Brownes ad campaign, said he hoped it would boost exposure for the entire industry.
“I think it will pull the heartstrings of the WA consumers to buy WA-made dairy products,” he said.
“The fact is, we are proud of what we do and the milk we produce.”
Mr Poole said WA milk was some of the cleanest in the world and WA dairy farmers were very successful in the 2012 Australian Dairy Industry awards.
Part of the ad campaign came from a script but according to Mr Poole he was also able to speak candidly about what he thought of the industry.
He said it was an excellent initiative from Brownes.
“This is a valuable industry to WA and it is upsetting to see truck loads of milk products coming in from other States,” Mr Poole said.
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