AN ANIMATED advertisement for Landcare has won industry acknowledgement after being named as Ad of the Month by media and advertising website Mumbrella.
The ad was directed by Telstra’s former director of creativity and brand content Mark Collis during a spell he had at ad agency Murphy & Friends, and was produced by Mighty Nice.
“The sheer scale of Landcare’s great work for Australia at first appeared an overwhelming task to communicate, but their grassroots movement is truly inspiring, and the story really told itself. From swooping high with the birds to a magnified ant, our animation illustrates the far-reaching effects of Landcare’s role in our country and beyond. It was a delight to work with such a passionate client, and Mighty Nice is proud to be a part of this campaign,” said the animation house’s director Darren Price.
Visit Mumbrella to view the ad.
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